Building a Value Add BD Strategy Course

Course

Business Development

Building a Value Add BD Strategy Course

Build a practical value add strategy that actually gets prospects talking and creates real BD opportunities.

Sessions

2 sessions

Level

Business Development

Best for

Billing Leader · Experienced Consultant · New Recruiter

Who is this for?

For consultants and leaders who want to create a BD approach that genuinely stands out. Covers how to craft a value-add that resonates with your target market, then turn that value-add into a multi-touchpoint outreach strategy that warms up prospects and drives higher conversion rates.

What's inside

Every session, laid out clearly.

Each session builds on the last. You can work through them in order or jump to what’s most relevant to your desk right now.

01 Session 1

What value add really means in a BD context
Why most value add strategies fail to land
Defining a clear target buyer persona
Identifying insights clients actually care about
Turning ideas into usable, client-facing content

~ 58 min

02 Session 2

How to introduce value add into BD activity
Structuring a simple roll-out plan
Choosing the right touchpoints and timing
Following up without sounding sales-driven
Measuring whether your value add is working

~ 63 min

Included tools & templates

Plug in and go.

Every session comes with practical tools you can use the same week — not filed away and forgotten.

Buyer Persona Profile Worksheet

PDF · Workbook

Value Add Ideas

PDF · Reference

Templated One Page Report

PDF · Templates

ChatGPT Prompts Sheet

PDF · Checklist

Value Add Roll-Out Plan

PDF · Reference

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