What's inside
Every session, laid out clearly.
Each session builds on the last. You can work through them in order or jump to what’s most relevant to your desk right now.
01
Identifying The Right Talent
Understanding when reverse marketing works and when it doesn’t. Identifying and defining a clear “sweet spot” candidate profile. Positioning talent to create genuine client interest. Running structured reverse marketing conversations. Converting interest into qualified client opportunities.
~50 min
02
Converting Talent Into Placements
Structuring reverse marketing conversations. Positioning candidates without underselling or overselling. Running client meetings off the back of talent. Managing expectations on both sides. Converting interest into qualified opportunities
~59 min
Included tools & templates
Plug in and go.
Every session comes with practical tools you can use the same week — not filed away and forgotten.
Research your Sweet Spot Handout
PDF · Workbook