What's inside
Every session, laid out clearly.
Each session builds on the last. You can work through them in order or jump to what’s most relevant to your desk right now.
01
BD Research on LinkedIn Recruiter
- How to identify and prioritise the right target companies
- Using LinkedIn Recruiter to research decision-makers
- Structuring saved searches for ongoing BD activity
- Building a focused and usable target list
- Avoiding common research mistakes that waste time
~ 50 min
02
BD Confidence
- What drives confidence in BD conversations
- The link between process clarity and confidence
- Using structure to reduce hesitation and self-doubt
- Common confidence killers in BD
- How preparation changes call quality
~ 66 min
03
Cutting Through with a Value-add
- Why traditional BD messaging gets ignored
- Shifting from selling to leading with insight
- Structuring a simple value-add approach
- Matching value-add to client pain points
- Using content to start higher-quality conversations
~ 43 min
04
Initial Touch Points To Target Audience
- Structuring initial outreach to target clients
- Sequencing touchpoints for maximum impact
- Using value-add in early-stage engagement
- Deciding when to follow up and when to pause
- Avoiding common early-stage BD missteps
~ 61 min
05
Client Calls and Objection Handling
- Structuring BD calls for clarity and control
- The difference between objections and brush-offs
- How tone and listening impact objection handling
- Responding without over-explaining or pushing
- Common call behaviours that weaken outcomes
~ 61 min
06
Client Meetings And Tobs
- Structuring effective BD meetings
- Setting the agenda and controlling the flow
- Positioning terms of business confidently
- Linking client pain points to your solution
- Closing meetings with clear next steps
~ 62 min
Included tools & templates
Plug in and go.
Every session comes with practical tools you can use the same week — not filed away and forgotten.
Course Workbook
PDF · Workbook
Client Meeting Structure and Agenda
PDF · Reference
Follow Up Email
PDF · Templates
Tailor your Pitch to Pain Points
PDF · Checklist
Handling Objection Worksheet
PDF · Reference
Objection Handling Structure
PDF · Reference
Mindset, Active Listening and Tone
PDF · Reference
Value Add Ideas
PDF · Framework
Buyer Persona Profile Worksheet
PDF · Framework
Templated One Page Report
PDF · Reference
ChatGPT Prompts Sheet
PDF · Template
Our Recruitment Process Template
PDF · Template
Your Process Word Doc Worksheet
PDF · Template
Saved Search Tutorial Video
PDF · Checklist
Reasons to Call Clients
PDF · Reference