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Session
Leadership · Strategy

Ratios or KPIs

Understand what to track and what to ignore, so your numbers actually guide behaviour.
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Sessions

1 sessions

Level

Leadership · Strategy

Best for

Agency Owner · Billing Leader
Who is this for?
For leaders and owners who want their team working towards metrics that actually drive results rather than vanity numbers. Covers the difference between activity KPIs and conversion ratios, and how to use data to coach performance rather than just report on it.
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What's inside

Every session, laid out clearly.

Each session builds on the last. You can work through them in order or jump to what’s most relevant to your desk right now.

 
01
Ratios or KPIs What to Work Towards
  • Why ratios are more useful than headline KPIs
  • Which ratios matter and what they’re telling you
  • How to interpret gaps and bottlenecks
  • What to adjust when a ratio is off
  • Tracking without obsessing

~ 55 min

Included tools & templates

Plug in and go.

Every session comes with practical tools you can use the same week — not filed away and forgotten.

Interpreting your Ratios

PDF · Workbook

Ratio Tracking sheet

PDF · Workbook

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